We are not your usual agency, nor a consultancy
We are a team of engineers focused on the product: on its design, its usability and its architecture. We concentrate on what can change your P&L.
The method
Diagnosis. We look at all three at once: how your customers or your team use the product, what technology sits underneath, and what business sits behind it. We deliver a prioritised plan with estimates.
Design and architecture, together. Flows and screens are decided with the technical decisions in front of us. A design technology can't hold up is a drawing; architecture nobody uses is an expense.
Delivery in increments. In production from the first weeks, living alongside your current systems. Every delivery moves the metric we agreed on, or explains why it didn't.
Measurement and evolution. Live software doesn't end, it begins. We stay for as long as we add value; if it stops making sense, we are the ones who say so.
Who is behind this
José Antonio Ces Franjo
Founder and CEO
«With me, the promise of digital transformation stops being a PowerPoint and becomes a fact»
Telecommunications engineer from the Polytechnic University of Madrid with more than thirty years of experience in B2B product. From his start at Ericsson as a programmer he moved into product management and business development, first at Telefónica and later as an independent professional, founding Room 714 in 2016. In parallel he founded The Wise Seeker, a talent management SaaS, serving as COO until 2024. He has worked as a senior digital transformation consultant for companies such as LaLiga, Ingenico, GMV, Cobas Asset Management, Sercide, Zelenza, Teldat, MasOrange and Señalizaciones Villar.
We stand by these
values
Product, not deliverables
We don't hand you a binder of screens. We hand you a product that works. Roadmap, JTBD, metrics and priorities on the table before any design happens. If the idea doesn't survive that conversation, nothing else matters.
Profit-Led Design
Looking good is nice; billing well is better. Every design decision we make targets a metric: higher conversion, better retention, or lower OPEX. If it doesn't add value, it doesn't get built.
Usability without a manual
If we have to explain how to use it, we built it wrong. We kill complexity so your product is so clear the user knows what to do on the first screen. Everything else is decoration.
Tech that holds up
Clean code, solid architecture and technical common sense. We build with how it'll scale in mind, and how it'll coexist with what you already have — including the AI already starting to operate inside your processes.
What we don't do
Branding, campaigns or marketing content.
Body-shopping: we don't rent out people by the hour for someone else to manage.
Selling a model, a platform or a cloud. We choose the one that fits your case.
Saying yes to everything. If the problem isn't a product problem, we'll tell you in the first session.
