The work.
CXperiences
Transforming complexity into success.
Telecoms: Frictionless Activation Flow
The Challenge
Technical complexity in activating service bundles was creating an insurmountable barrier for customers. The process was so convoluted that most abandoned midway, flooding the support centre with technical queries.
The Idea
We completely redesigned the purchase and activation experience (CX) by stripping away unnecessary steps. We mapped the user journey based on deep customer insights, allowing users to complete the process without external help.
The Outcome
We achieved a 45% increase in successful activations and a 12% uplift in ARPU by making it easier to add extra services during the flow.
Wealth Management: Trusted Digital Onboarding
The Challenge
A fund manager was stuck with analogue paper-based systems and physical signatures. This dragged out new client onboarding for weeks, causing high churn rates among high-net-worth profiles looking for agility.
The Idea
We executed a full digital transformation of the onboarding process. By integrating biometrics (e-KYC) and advanced digital signatures, we created a 100% online, secure, and legally robust flow that allows clients to open accounts in minutes.
The Outcome
We slashed account activation time by 95% (from weeks to under 48 hours) and saw a 41% increase in digital onboarding completion rates.
B2B Operations: AI vs. Data Overload
The Challenge
System administrators were drowning in data-heavy dashboards that were impossible to interpret. This cognitive overload led to critical service management errors and slow response times during major incidents.
The Idea
We redesigned the UX/UI and implemented a Generative AI layer. Instead of showing raw data, the system now summarises complex metrics into natural language, providing actionable insights and simplified commands to resolve issues instantly.
The Outcome
We achieved a 38% reduction in critical operational errors and saved the internal teams 25% of the time previously spent on Tier-1 support issues.
Fintech: Collaborative Tax Ecosystem
The Challenge
Communication between firms and tax advisors was a mess of emails, phone calls, and lost documents. This fragmentation caused constant filing delays and massive operational overhead for both parties.
The Idea
We built an app to support a digital ecosystem with a dual interface (business vs. accountant). It features a 'single source of truth' that automates invoice ingestion and syncs tax status in real-time, ensuring everyone works from the same data.
The Outcome
We reduced unnecessary document back-and-forth by 40% and improved tax filing efficiency by 30%.
Cybersecurity: 360° Shield for VIPs
The Challenge
High-net-worth individuals (HNWIs) had their digital identities and assets scattered across multiple vulnerable platforms. They lacked a unified system to monitor their personal security and sensitive documents in real-time.
The Idea
We developed a premium mobile security app built on a Zero-Trust architecture. The system acts as a 'digital concierge', constantly supervising devices, network connections, and document integrity, proactively alerting the user to any threat.
The Outcome
We achieved 100% visibility of the user's digital footprint and a 60% faster response time to unauthorised access attempts.
B2B: Critical Infrastructure Security
The Challenge
Large corporations and government bodies required a superior security posture that could leverage the operator's network. Standard off-the-shelf solutions weren't enough to protect their mission-critical infrastructure.
The Idea
We designed a holistic security framework that integrates carrier-grade network intelligence with an elite third-party defence suite. We created a unified command centre to manage perimeter security and sovereign compliance at scale.
The Outcome
We reduced incident mitigation time by 55% and ensured full compliance with national security standards for large-scale organisations.